BOSKOVSKIXpertify
A B2B platform that turned customer feedback into data-driven marketing pages — pre-LLM automation that anticipated where AI was heading.
The problem
B2B companies sit on a goldmine of customer feedback and success stories — and almost none of it becomes usable marketing. Turning surveys and testimonials into credible, data-backed assets was slow, manual, and rarely done well.
What I built
A platform that converted client surveys and feedback into professional, data-driven landing pages — complete with charts and visuals — serving both lead generation and quality management. It automated the path from raw feedback to a publishable success story: the kind of content-generation problem that LLMs would later make obvious, built years before they existed.
The output
The whole point was the end result. From a short client survey, Xpertify assembled a polished, on-brand case-study page automatically: an executive summary, a phased breakdown, KPI charts, a testimonial, and a recommendation score. Here is a full sample.
A sample page Xpertify generated from a client survey · interactive reconstruction
What it proves
My enterprise SaaS chapter — co-founded and led as CEO. It won Sage as its first pilot client and was in negotiation with SAP for a DACH pilot, and it pointed squarely at where AI-driven content automation would go.
