BOSKOVSKIXpertify
A B2B platform that turned customer feedback into data-driven marketing pages — pre-LLM automation that anticipated where AI was heading.
The problem
B2B companies sit on a goldmine of customer feedback and success stories — and almost none of it becomes usable marketing. Turning surveys and testimonials into credible, data-backed assets was slow, manual, and rarely done well.
What I built
A platform that converted client surveys and feedback into professional, data-driven landing pages — complete with charts and visuals — serving both lead generation and quality management. It automated the path from raw feedback to a publishable success story: the kind of content-generation problem that LLMs would later make obvious, built years before they existed.
The output
The whole point was the end result. From a short client survey, Xpertify assembled a polished, on-brand case-study page automatically: an executive summary, a phased breakdown, KPI charts, a testimonial, and a recommendation score.
What it proves
My enterprise SaaS chapter, as one of three managing directors, owning product strategy, marketing and sales. It won Sage as its first pilot client and was in negotiation with SAP for a DACH pilot, and it pointed squarely at where AI-driven content automation would go.