Case / Marketplace

SNDKT

A marketplace and community for local artists — with an integrated charity model. One of the first things I built end to end.

Role
Founder · concept & product
Year
2011
Type
Marketplace · community
Status
Concept prototype — reconstruction

The problem

Independent and local artists had nowhere built for them to sell work, be discovered, and gather a community around what they made. Generic marketplaces treated art like any other SKU, and trust and discovery were an afterthought.

What I built

A marketplace fused with a social community: artist profiles, listings and a storefront, a community feed for discovery, and an integrated charity mechanism so a share of activity supported causes. It paired commerce with belonging — a marketplace people wanted to be part of, not just buy from.

SNDKT artists screen
Discover local artists · interactive reconstruction
SNDKT marketplace screen
Marketplace supporting local charity · interactive reconstruction

What it proves

Earliest end-to-end product thinking. Marketplace mechanics, community design, and a values-driven model — all the way back in 2011, at the very start of the journey.