Case / Social · Web3

Digiown

A social network and marketplace for collectors — with architecture concepts for tokenized authentication, years before the web3 wave.

Role
Project lead · concept & UX
Year
2014
Type
Social · marketplace
Status
Concept prototype — reconstruction

The problem

Collectors had no trusted home to showcase what they owned, discover rare finds, and trade with confidence. Provenance and authenticity — the things that actually matter to a collector — were impossible to verify online.

What I built

A social platform for collectors: profiles to showcase a collection, a discovery feed, a marketplace, and direct messaging for trades. Underneath it, I designed architecture concepts for tokenized authentication and smart contracts — a way to prove an item was what it claimed to be. It was a digital-ownership product sketched out years before the language for it existed.

digiown / feed12864212AUTHENTICATE ITEMSCANNING…TOKEN 0x7f3a…c91eAUTHENTICPROOF OF ORIGIN, ON A TOKENdigiown / marketplacePROVENANCE2009 · Original owner2012 · Private collector2014 · Listed on DigiownVintage chronographEDITION 1/1 · TOKEN #0427€ 4,200TOKEN-VERIFIEDMAKE AN OFFEROFFER RECEIVED · € 4,100
Collector feed → token authentication → provenance and marketplace · animated reconstruction

What it proves

I saw digital-ownership and web3 use cases years before the hype — and could carry an idea from full UX architecture through to a tokenomics and authentication model.