A builder shipping across economics, marketing, and software — now applying AI to food & beverage innovation at Alchemyst.
Most founders point to a logo on their résumé. I’d rather point to over fifteen years of things I actually built.
I didn’t take the straight path — law, then economics and international business across Germany, the UK, and Indonesia, and somewhere in between I taught myself to make things people use. Marketing led to product, product to code, code to building the companies that ship. I co-founded two; one still runs today. None of it came with a safety net.
That whole path was an apprenticeship for Alchemyst, where I’m using AI to attack the slowest, most expensive part of food & beverage: turning an idea into a product worth shipping.
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A marketplace and community for local artists, with a charity model.
VIEW PROJECT →
A collector network with early tokenized authentication concepts.
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A squad-finder matching players by playstyle, interests, and location.
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Feedback-to-marketing automation — pre-LLM, with Sage Software as first client.
VIEW PROJECT →Discover better ingredients and develop optimized products in a fraction of the usual time — with evidence behind every decision.
The tools to model formulation and demand together are finally here. Over fifteen years turning ideas into products, pointed at an industry ready for AI.
A shift is underway in how teams build functional products, driven by AI applied to the science itself, not the marketing around it.
Read → AI · How It WorksRetrieval, fine-tuning, and the hybrid systems that actually power AI-driven ingredient discovery, without the buzzwords.
Read → AI · DataEveryone talks about the models. The real bottleneck in AI-driven food innovation is the quality of the data underneath them.
Read →I back operators over decks too. Reach out and I’ll send the short version of why Alchemyst, why food & beverage, and why now.
Tell me the problem you own and the timeline you’re fighting. I’ll tell you honestly whether AI helps — and how.